About Us

Meet Our Leadership

Our passionate experts at Hardsoft Research bring diverse skills in digital marketing to help your business thrive online. We’re dedicated to understanding your unique needs and delivering innovative strategies for measurable success.

Hi, I’m Elizabeth Masawa, the founder and lead strategist at Hardsoft Research. I started this firm with a clear mission — to help organizations empower their teams, strengthen their brand identity, and achieve measurable growth in today’s competitive world.

With over a decade of experience in training design, research, and corporate branding, I’ve had the privilege of partnering with businesses across industries including finance, healthcare, technology, and education. I understand the challenges organizations face in building strong workforces and consistent brands, which is why Hardsoft Research is committed to delivering customized, research-driven, and impactful solutions.

At Hardsoft, we wear many hats — from developing innovative training modules and conducting insightful research to designing powerful branding materials and strategies. But at the heart of it all is our passion for helping organizations grow in ways that are sustainable, strategic, and aligned with their goals.

When I’m not leading projects or collaborating with clients, you’ll find me exploring new approaches to simplify workforce training, strengthen branding, and create meaningful impact for businesses.

Let’s work together to turn your vision into a success story.

Caroly Okwaro is the Strategy and Impact Lead at HardSoft Research, where he provides strategic direction and oversight in partnership growth, stakeholder engagement, and organizational impact. With over a decade of experience in Learning and Development, he has an established record of designing and implementing capacity-building initiatives that align talent development with institutional objectives.

Operating across Africa, Europe, Asia, and Latin America, Caroly leverages his multilingual proficiency in Swahili, English, French, and Spanish to strengthen international collaborations and expand the organization’s global reach.

He holds a Bachelor’s Degree in Education (Economics) and is currently pursuing a Master of Data Science for Public Policy. Caroly is also a Certified Monitoring, Evaluation, Accountability, and Learning (MEAL) Professional from the University of Nairobi, and a Certified Learning and Development Professional (CLDP) from a Swiss-based institution.

Before joining HardSoft Research, he served as Head of Capacity Building, Training, and Knowledge Management at Green Globe, and as Training Manager at the former Tuscan Company (Kenya).

A strategic thinker and results-oriented leader, Caroly is dedicated to fostering impactful partnerships, advancing learning excellence, and driving sustainable development through evidence-based strategies.

HardSoft Research is a dynamic and forward-thinking firm established over a decade ago with a mission to empower organizations through cutting-edge solutions in training and development, design, branding, and printing services.

Since its founding, HardSoft Research has earned a strong reputation for excellence, creativity, and reliability, supporting companies, institutions, and NGOs to enhance their performance, visibility, and impact.

With over 10 years of experience, we pride ourselves on our ability to integrate technology, research, and creativity to deliver holistic, customized solutions that meet the evolving needs of our clients. Our multidisciplinary team ensures that every engagement reflects quality, innovation, and measurable results.

Our Core Values

Excellence: We uphold the highest standards in everything we do.
Innovation: We embrace creativity and technology to drive impactful solutions.
Integrity – We build trust with honesty and transparency.
Collaboration – We believe in working closely with clients to achieve shared goals.
Sustainability: We pursue outcomes that create long-term positive change.

What Our Clients Say

 4.5/5

"Hardsoft Research completely transformed our employee training programs. Their customized modules kept our teams engaged and the results were evident in improved productivity and teamwork."

Mary N

HR Manager, FinBank Ltd.

 4.5/5

"Their research gave us clear insights into our organizational culture and customer perception. The data-driven recommendations helped us make smarter strategic decisions."

Dr. Susan M

CEO, MediCare Pharmaceuticals

 4.5/5

"The branding support we received was exceptional. From training manuals to corporate materials, everything reflected our identity perfectly. They made our brand feel consistent and professional."

James K

Marketing Director, TechWave Solutions

 4.5/5

"What stood out was their commitment to understanding our unique needs. Hardsoft Research became more than a service provider — they became a partner in our growth journey."

David O

Operations Head, EduConnect Africa

Have a Project on mind?

We can help you bring your ideas to life. Let’s talk about what we can build and raise together.

Schedule a Call

Let us together build a flourishing business

When you partner with Hardsoft Research, you’re not strengthening your workforce or brand alone. We stand by you, offering innovative training, research, and branding solutions that drive growth across your entire organization. If you’re looking for the right team to enhance skills, build a strong corporate identity, and deliver measurable results, we are here for you!